Advances
in cable technology are dramatically changing the habits
of television viewers.Consumers
now have more control over what they watch and when they
watch it.
Advertisers today must consider new factors in their media
mix with broadband, DVRs,
and new devices to consume media.
The list is large
and growing.
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Most of our cable affiliates now have
free to the consumer VOD (Video On Demand) services that
provide compelling and engaging adsupported video content.
This
new media innovation has
created a tremendous opportunity for advertisers to go beyond
the standard 30 second spot.
It has created a fully branded
channel destination for advertisers to build a deeper relationship
with their customers through customized content.
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Imagine
consumers interacting with your brand on a whole
new level. Create lasting messages that deliver
results.
To learn how NCC’s
Advanced Advertising Services can complement your
media plan, contact Joe Grisafi, VP Advanced Advertising Strategies, (212) 548-3325. |
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Click here or
contact your NCC representative to request a copy
of the guide. |
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