Spectator sports are perhaps the greatest examples of brand loyalty in the world today. Fans are incredibly passionate and they watch their favorite games very differently around
the country. Cable networks provide a more diversified mix
of events than anyone.

Brands that seek the "Sports Enthusiast"
as part of their marketing target might be interested to learn that every sport finds unique strength in their top 10 markets. No single sport has the same list of top 10 markets as any other sport.