NCC
invests heavily in state-of-the-art research to provide
information which will direct planners, buyers and clients
to their best consumer prospects in every market. Here
are the various tools NCC can tap into to help you best
market your brand.
From the executional
perspective, NCC analyzes data from the following products
to execute the media plan from the initial avail to
the completed schedule:
- National People
Meter Audience Data
- Total Activity Report (TAR)
- Local People Meter Audience Data
- Local Market TVS Data Tape
- Local/National
-Overnight
Data
- Cable Audience Profiles (CAP)
For more details contact: Nick
Garramone, SVP, eBusiness and Research (212) 548-3300
