NCC
invests heavily in state-of-the-art research to provide
information which will direct planners, buyers and clients
to their best consumer prospects in every market. Here
are the various tools NCC can tap into to help you best
market your brand.
Claritas PRIZM NE combines the demographic and consumer behavior segmentation data you need to easily identify, understand and target your customers and prospects. PRIZM NE defines every household in terms of 66 demographically and behaviorally distinct types, or "segments," to help you learn about their likes, dislikes, lifestyles, and purchase behavior.
For more details contact: Nick
Garramone, SVP, eBusiness and Research (212) 548-3300
