Home > Why Spot Cable Works


One call to NCC can put your brand in front of every wired cable consumer, in every market that’s important to you.

NCC recommends networks, dayparts, and programs that
are right for your brand. Your brand reaches the right consumer, at the
right time, with
the right message.
REACH

Over 180 million people in wired cable homes in the US who tune to cable program-
ming every single week, and not one
of these viewers is watching in the same way. Spot Cable is
your consumer reach enhancer—by city, and occasionally even by neighborhood.
VALUE

Spot Cable is a unique medium with unique value and deserves
a unique line on your media plans. With new and more powerful tools at our disposal, NCC is able to advise our agency and client partners on maximiz-ing the value they receive from
Spot Cable.

 
SECURITY

In today’s 100 channel universe, NCC has identified a better
way to secure your advertising investment. Secure schedules in Spot Cable rely on access to a diverse cross-section of the right networks, dayparts, and programs—not a handful of shows.