Our
country has never been more culturally diverse than it
is today. The challenge
for advertisers like you is to better understand the ever-growing
multicultural
marketplace so that you can effectively reach this important
audience.
According to Adriana
Waterston, whose firm
Horowitz Associates
writes an annual report
called State of Cable and Broadband, “In the multicultural
market, these [minority] audiences are not separate from
the general market. They are the general market, especially
in urban America.” |
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Here’s how NCC can help
• Multicultural viewers
are
clustered
throughout
the US
—NCC
can deliver
the
right markets
• Multicultural viewers
have
unique viewing
habits—NCC
can
deliver
the right
networks
and
programs
Contact Madelaine
Casanovas, Director of Multicultural Sales
(305) 443-9050, to find out how to tap into the power
of Spot Cable to reach these valuable consumers. |
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Latino
Advertising: Culture Over Language
Latino advertising
is not about the language—it’s
about the culture. |
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What
are the implications?
Because the lion's share of the US Latino market
is bilingual, you can market to this community in
Spanish, in English, or in both.
• English language
television
accounts
for
65% of television
viewing
in Latino
households.
And,
cable
makes up more
than
half of that
• Latino teens cite
MTV,
Fox, and
Comedy
Central
as
their favorite TV
networks.*
*
Source: CAB/Nielsen Custom Analysis, 1/26/04-2/29/04;
MRI 2004 Doublebase |
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