What
is Spot Cable?
Cable advertising can
be broken down into two categories: network and spot.
Network cable refers to buying commercial time directly
from
a cable network to reach their entire national audience.
Spot Cable refers to buying commercial time on various
cable networks in a specific market(s) or geographic
area(s). Spot Cable is target ability at its best. |
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Why
buy Spot Cable?
Because it’s
SMART!
Click here
to see why.
What is a DMA?
Acronym for Designated
Market Area. DMAs are a way of designating particular geographic
markets, and are often ranked by size of population. For
example, New York City is the nation's largest DMA so its
DMA ranking is 1.
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What
is an Interconnect?
An interconnect is simply
a large group of cable systems within a DMA that are “connected”
together. An interconnect gives advertisers the option
to reach all cable households within a given market with
one buy, one contact and one tape.
What is a Zone?
A Zone is a local area or
subset of a DMA.
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What is Market Segmentation?
Market Segmentation
gives advertisers the ability to deliver customized
advertising messages to specific Zones within a market.
Click
here to learn more.
How do I get in touch with
someone from NCC?
NCC has 16
offices across the country. Click
here to be directed to our offices page
and call a contact in the sales office nearest you.
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